At Enso, an agency driven by positive social activation, I led our Google portfolio of work which included Google Fiber, Google Food, Google Small & Medium Business division, and Google News Lab. News Lab was created to empower journalists with new technology. Client leadership initially wanted to simply house YouTube videos in a library for learning, but we knew that wasn't the best way to truly learn, so we validated and received approval to build an ecosystem of educational engagement instead. My team and I were tasked on strategy, UX, copywriting, design, localization (for 18 languages), development and QA for a tight timeline of only 10 weeks. Key to our success was utilizing a lean in + lean back card based design system for lessons and in-person demos by the team. We passed Google's marketing creative review flawlessly, and News Lab continues it's empowerment mission as Google News Initiative today, enabling over 520k journalists in 70 countries with 2.6m online trainings.