Year one, I led the re-operationalization of the global high performance Ad program for Apple's App Store, an $80B division of the company. The program, operationalization and systems I developed enabled it to became the north star for all lines of business to follow. In tandem, I led the first re-brand to receive executive approval in five years, which powered the template design system that outperformed all designs prior and following. As a Product Owner, I sold through the approval to collaborate with the engineering team to design Automation Tools for the template designs to deliver 20% more growth, with typical delivery at 40K campaigns per quarter. By year two, I led the team that developed net new technology used by all lines of business with high performance Ad programs at Apple.